I always thought I’d be the one in the spotlight.

The artist. The athlete. The face on the billboard. I gave it a real shot, but I realized the spotlight wasn’t mine to stand in. It was mine to build.

Everything changed when my best friend, the lead singer of one of Africa’s biggest groups, started blowing up. I was a fly on the wall. I saw what it felt like when an artist was treated right and what it looked like when they weren’t. Then I started dating an artist, and witnessed up close how talented women had to grind twice as hard for half the recognition. 

At the same time, I was closing advertising deals and generating millions in revenue for Kenya’s leading media houses. One day it hit me: What if even a fraction of that went directly into the careers of the creatives I believed in?

Traditional media was dying. Brands needed culture. And culture needed a business behind it.

Game Seven is named after the most high-stakes moment in sport, when everything is on the line and only the best show up.

That’s the standard we hold ourselves to. Every single time.

” We are a talent-first agency. The artist, the athlete, the creative come first. Period. Brands don’t dictate here, they collaborate. We connect both sides at their passion points + build something neither could build alone.”  – Kachero (Founder)