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Ready to make your mark? Join forces with Game Seven and be part of a community that doesn’t just play the game—it changes it.
From representing Kenyan talent, to teaming up with local and global brands, we curate vibrant campaigns that shape culture through authentic, game-changing partnerships.
Ready to make your mark? Join forces with Game Seven and be part of a community that doesn’t just play the game—it changes it.
Coke Studio aimed to elevate Kenya’s music scene on an international platform, celebrating its rich diversity and collaborative spirit. The goal was to feature a mix of established and emerging artists who authentically represent Kenya’s evolving sound while fostering cross-genre and cross-border collaborations. To achieve this, they needed a partner who could curate the right talent, streamline the onboarding process, and ensure a seamless integration of artists into the Coke Studio experience.
Game Seven played a pivotal role in bringing this vision to life by identifying and securing top-tier and rising Kenyan artists who embodied the energy and creativity that Coke Studio stands for. We successfully onboarded Lil Maina, Ndovu Kuu, Bruklyn Boyz, and more—artists who resonate with the younger generation and represent the modern Kenyan sound. Beyond talent acquisition, we provided strategic creative direction, facilitated smooth collaboration between artists and producers, and ensured that each artist’s brand aligned with Coke Studio’s global campaign.
A Cohesive, Culturally Rich Lineup: The diverse selection of artists showcased Kenya’s musical identity, from hip-hop and drill to Afropop and Gengetone, reinforcing Coke Studio’s reputation as a platform for authentic and boundary-pushing music.
High Social Media Engagement: The campaign gained massive traction online, with trending hashtags like #CokeStudioAfrica, sparking conversations and increasing visibility across digital platforms.
Strengthened Cultural Influence: By curating a fresh, dynamic lineup, Coke Studio solidified its position as a cultural powerhouse that not only promotes Kenyan talent but also bridges the gap between local artistry and global recognition.
Game Seven’s strategic execution ensured that Coke Studio’s mission of celebrating music, creativity, and collaboration was not just met but amplified.
Visa wanted to celebrate speed, efficiency, and excellence by aligning with Ferdinand Omanyala, Africa’s fastest man, ahead of the Paris 2024 Olympics. To make the campaign resonate deeply with Kenyan audiences, Visa needed a cultural element that would seamlessly connect Omanyala’s athletic prowess with their brand ethos of fast, secure transactions.
Game Seven identified the perfect sonic match—Savara’s hit song “Omanyala”—a track that embodies power, momentum, and the Kenyan spirit of resilience. We facilitated:
Rights Clearance: Ensuring smooth licensing and alignment between Savara, Visa, and Omanyala.
Creative Integration: Embedding the song into Visa’s campaign assets, including TVCs, digital content, and social media activations.
Strategic Rollout: Syncing the campaign messaging to position Visa as the go-to brand for speed, both on and off the track.
A Seamless Fusion of Sports & Music: The campaign brought together Omanyala’s record-breaking speed and Savara’s high-energy anthem, creating an electrifying cultural moment.
Nationwide Social Buzz: The #OmanyalaVisaDanceChallenge went viral, driving massive engagement and reinforcing Visa’s relevance in Kenya’s digital space.
Enhanced Brand Visibility: The campaign, amplified under #VisaFastLane, strengthened Visa’s positioning as the brand that moves at the speed of life.
Game Seven’s ability to bridge music, sports, and brand storytelling turned this campaign into a cultural phenomenon.
Johnnie Walker wanted to bring its “Keep Walking” ethos to life by aligning with a platform that champions creativity, mastery, and bold expression. The goal? To connect with Kenya’s cultural tastemakers in a way that felt authentic, aspirational, and immersive.
Game Seven Africa strategically partnered with Johnnie Walker for Black Excellence, an event celebrating fashion, cultural icons, and creative mastery. We designed a multi-layered brand experience that seamlessly wove Johnnie Walker into the event’s storytelling:
Whiskey Tastings: Curated experiences that educated and engaged attendees.
Immersive Brand Installations: Visually striking setups that reinforced Johnnie Walker’s legacy.
Storytelling Moments: A platform where icons shared their journeys of resilience and success—aligning with the “Keep Walking” spirit.
Premium Brand Positioning: Strengthened Johnnie Walker’s perception as a brand for leaders, visionaries, and cultural pioneers.
Deep Consumer Engagement: Attendees didn’t just interact with the brand—they experienced it.
Cultural Relevance: Solidified Johnnie Walker’s role in Kenya’s creative scene, making it the drink of choice for those who walk their own path.
Through Game Seven’s expertise in cultural integration, Johnnie Walker wasn’t just a sponsor—it became a core part of the Black Excellence narrative.
Schweppes aimed to solidify its status as the go-to premium beverage for high-end events while aligning with a platform that celebrates elegance, creativity, and cultural excellence.
Game Seven seamlessly positioned Schweppes as the official beverage partner for Black Excellence, crafting an experience that embodied sophistication and vibrancy:
Signature Cocktails: Custom Schweppes-infused drinks that became a highlight of the night.
Branded Moments: Chic, eye-catching activations that immersed guests in the Schweppes lifestyle.
Refined Experience: Every sip reinforced the brand’s essence—premium, timeless, and effortlessly cool.
Elevated Brand Experience: Schweppes wasn’t just served—it was celebrated.
Premium Consumer Connection: Positioned Schweppes as the preferred mixer for trendsetters, tastemakers, and creatives.
Cultural Relevance: Strengthened Schweppes’ presence in Kenya’s luxury and lifestyle scene.
Through Game Seven’s strategic integration, Schweppes didn’t just sponsor Black Excellence—it became part of the experience.
BIC aimed to position its products as essential tools for creativity and self-expression, resonating with young, vibrant, and artistic audiences. They needed a cultural icon to bridge the brand with Kenya’s creative community.
Game Seven partnered with Bien of Sauti Sol, leveraging his artistry and storytelling to bring BIC’s vision to life:
Brand Alignment: Positioned Bien as the face of the campaign, embodying creativity and precision.
Creative Workshops: Engaged audiences through Bien-led sessions on artistry, self-expression, and storytelling.
Social Amplification: Crafted engaging digital content, making BIC part of everyday creativity.
Cultural Relevance: The campaign positioned BIC as more than just a stationery brand—it became a creativity enabler.
Fan Engagement: Social media buzz and user-generated content under campaign hashtags.
Brand Love: Increased connection with young, expressive consumers through authentic storytelling.
With Game Seven’s strategic execution, BIC didn’t just promote a product—it inspired a movement.
Jameson wanted to reinforce its “taste and quality” narrative by collaborating with a cultural icon who embodies smoothness, authenticity, and boldness. The goal was to merge whiskey appreciation with music, creating experiences that resonated with Kenyan audiences.
Game Seven Africa strategically positioned Bien as the face of Jameson, curating a campaign that seamlessly blended live music and whiskey culture:
Brand Alignment: Connected Jameson’s smooth character with Bien’s signature artistry and charisma.
Live Music Experiences: Designed intimate, high-energy events where fans enjoyed music and whiskey pairings.
Digital Engagement: Crafted content that amplified Jameson’s lifestyle appeal across social platforms.
Sold-out experiences that authentically merged Jameson’s brand story with Kenya’s music scene.
Deeper consumer loyalty through exclusive, up-close moments with Bien.
Stronger cultural relevance, positioning Jameson as the go-to whiskey for music lovers.
With Game Seven’s expertise, Jameson didn’t just sponsor events—it became part of the rhythm of Kenyan culture.
HoneyCoin wanted to connect with Kenya’s youth by making digital finance feel fun, relatable, and seamlessly integrated into Gen Z’s lifestyle.
Game Seven Africa brought in Lil Maina, a cultural icon known for his humor and authenticity, to make finance less intimidating and more engaging:
Authentic Brand Voice: Aligned HoneyCoin’s messaging with Lil Maina’s comedic and playful personality.
Viral Content Creation: Developed social-first campaigns that resonated with Gen Z’s digital habits.
Engagement-Driven Strategy: Leveraged humor and trending formats to boost app awareness and downloads.
Viral campaign moments that made financial literacy fun and accessible.
Increased app downloads driven by Gen Z engagement.
Positioned HoneyCoin as the go-to youth-friendly digital finance platform.
With Game Seven’s creative touch, HoneyCoin wasn’t just another finance app—it became a cultural movement Gen Z wanted to be part of.
Coca-Cola aimed to deepen its connection with music and lifestyle enthusiasts by creating a memorable brand presence at Blankets & Wine, Kenya’s premier music festival.
Game Seven Africa designed a high-energy brand experience that amplified Coca-Cola’s vibrancy and cultural relevance:
Immersive Festival Activations: Curated interactive touchpoints that blended music, refreshment, and social moments.
Branded Content Creation: Developed visually compelling content that resonated across digital and on-ground audiences.
Strategic Product Integration: Ensured Coca-Cola was at the heart of festival experiences, from custom drink stations to exclusive backstage lounges.
✅ Boosted brand visibility through high-impact activations and influencer collaborations.
✅ Enhanced festival-goer engagement, driving increased interaction with Coca-Cola products.
✅ Strengthened Coca-Cola’s cultural positioning as the ultimate refreshment for live experiences.
By seamlessly fusing music, culture, and brand storytelling, Game Seven helped Coca-Cola own the festival moment—making every sip part of the experience.